Google Analytics Certification

Google offers many services on its site, including free certifications. Using Google Partners certifications include Google Adwords and Google Analytics. As I am someone who is very active on social media and blog posts, I figured Google Analytics would be the best route to take as my first certification.

Google Analytics is a service offered by Google that can track website and social media activity. This is a great tool that can be used in Search Engine Optimization for a company or an individual person looking to expand their network. A few features in Google Analytics are e-commerce activity, review online campaigns, and identify poor performing pages. These are just a few features that come with Google Analytics. One of the main features offered by Google Analytics is return on investment and understanding of the online marketing strategy.

The process of getting certified is fairly easy. There are tutorial videos that will help in the studying for the certification exam. The exam consists of 70 questions and a 90 minutes timeframe to complete. With the appropriate amount of studying and preparation there should be no issue completing the exam in 90 minutes. My Google Analytics Certification is attached below.

These certifications are also great resume boosters.  After completing the exam, I added it to my resume and LinkedIn Profile to boost my credibility and the potential for future employers to see it. I also plan on getting certified in other Google Partners areas as well, including Mobile Advertising and Display Advertising. Getting certified in Google Partners will add to your knowledge of analytics and definitely benefit you in the future.


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Carpenter, K. (2017, April 25). Google Analytics Certification [Screenshot]. Retrieved from


Upgrading your Social Media Strategy

It can be hard sometimes to sent tweets out at the exact moment you want to. Days get busy and realize three hours you needed to send a tweet out for your business. Using Hootsuite, you can schedule tweets to go out whenever you want. This will help you save time in the future by scheduling tweets.

This new smarter technology gives you and/or your company time to plan out social media posts. Implementing a social media calendar on Hootsuite is very easy and will change the way that you or your company does social media management. Listed below are 5 scheduled tweets to go out on my personal twitter account within the next couple weeks.

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@KaseyCarpenter9 (2017). Scheduled Tweets [Screenshot]. Retrieved April 19, 2017 from

Careers after College

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With college coming to a close, the search for real jobs becomes a lot more stressful. With the help of Indeed, job search is a lot easier. It will pull different job postings and filter them through this one site making it a lot easier to filter through different types of jobs, including Internships and Full-Time positions as well as location and salary options.

I have used Indeed in the past for Internships and it was extremely helpful. I was able to upload my resume straight to the site which allowed me to apply easily with the click of a button. Below are a list of 5 jobs that sound interesting to me and my career after graduation from Grand Valley State University.


Marketing Analytics Analyst, Meijer

  1. Knowledge of SQL programming; SAS Base programming, SAS Macro programming, SAS Advanced programming, SAS Enterprise Miner; SAS Visual Analytics; Hadoop programming; SAS in-database and in-memory programming.
  2. Working knowledge of the application of advanced analytics to drive sales and profit: data analysis, segmentation, clustering, simulation modeling, hypothesis testing, regression modeling, forecasting, predictive modeling, factor analysis.


Project Manager, Communications, Steelcase Corp.

  1. Expertise using MS Project or like software


Marketing Development Specialist, Trivalent Group

  1. Experience with related applications preferred (Adobe)
  2. Digital marketing experience including experience with inbound email and event management services
  3. 3 years of direct experience, preferably in IT industry


Communications Coordinator, Skytron

  1. Strong knowledge of Microsoft Excel
  2. Proficient with Microsoft Outlook, PowerPoint and Word


Marketing Coordinator, Confidential-Healthcare

  1. Proficiency in Microsoft Office Suite, particularly Excel and Word
  2. Assist in the creation of signage, e-mail campaigns, online promotion, etc.
  3. Manage social media efforts and online reputation
  4. Proficiency in Microsoft Office Suite, particularly Excel and Word
  5. Ability to learn other software programs



Carpenter, K. (2017, April 13). Indeed Job Search [Screenshot]. Retrieved from